Inspired by the Sanskrit word “अनुत्तर”, meaning 'the best', we strive to create the finest products made with unsurpassed quality.
The ANNUTRA team seeks to deliver value with each product that has a deeper meaning attached to it. It takes painstaking hours to create each piece which is first designed and then intricately hand crafted making each piece unique.
At ANNUTRA, we wish to reduce wastage and aim to effectively and efficiently use our resources, which is in line with our belief of 'slow and sustainable fashion'. As a result, we often make limited pieces of a design.
In support of the Make in India regime, we have ensured that local artisans are involved who hand make each piece with love, care and arduous amounts of time.
Support a small business, local craftsmen and join us in our journey to excellence.
BE THE BEST YOU CAN BE
Our Founder, Harleen Singh, became interested in business since she realised there was more to life than the 9–5 grind. She felt driven to share her delight with others and made an attempt to give back to society and its people in some way as a result of this feeling of obligation. When COVID-19 was at its height, she first realised this.
The goal with each new product is to raise the bar on quality and value. To ensure that each item is one-of-a-kind, the design process begins with the creation of the object itself. The vision foreseen by our Founder is that of “slow and sustainable fashion,” that also aims to reduce waste and maximise resource efficiency. In order to keep costs down, we frequently produce only a handful of a design. Because we support the “Make in India” movement, each item is made by hand by skilled craftsmen in the country. Like jewellery, Annutra is a way to enhance one’s exterior attractiveness by celebrating one’s inner beauty. It’s all about expressing thanks while spicing up your wardrobe.
Clients feel empowered when they provide positive comments or return to buy something they previously purchased. It provides them a sense of accomplishment and reassurance that they are on the right track.
Even our packaging uses minimal plastic, with use of biodegradable hay and mdf boxes, as we are conscious of the environment. We endeavor to provide our authentic products in sustainable packaging. We are taking small steps to reduce our ecological footprint by reducing our plastic and non-biodegradable packaging.